Future

08 Apr

Customization: The front row seats of e-commerce

madeone CEO Christian Möhring sharing his perspective on customization: If you ever watched a live sports, music or entertainment event in front row, you have had an experience which brought you closer to the players, musicians or actors. A deeper and more personal product experience which...

15:26 / Future / madeone

17 Apr

The thruth behind enabling mass customization business models

Let’s give people what they want (or they don’t know they want yet). I often stumbled over an interesting and valuable Harvard Business Review article about the potential of mass customization from 1997 (!) and it is still so relevant. Today the consumer demand for a...

10:30 / Future / Christian Möhring

Future

Customization: The front row seats of e-commerce

The thruth behind enabling mass customization business models

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Customization: The front row seats of e-commerce

Between the lines: Interview with Matteo Volani from Savant Ecommerce