Color, design and technology. Smeg has designed innovative household appliances for all everyday environments since 1948. The headquarters are situated in Guastalla, in Emilia Romagna, where technological innovation comes together with quality culture for an all-Italian household appliance manufacturing activity. Passion for Smeg begins here. Vision, intuition, international reach: owing to a business culture that places the utmost attention on quality, on technological contents with an extreme focus on energy savings, the Smeg Group is recognized on an international scale as a mastermind of excellence Made in Italy. We’re proud to offer you the unique opportunity to get your Smeg 50’s Style refrigerator custom-made for you. Choose out of endless color and design options, glossy or matte finish and truly make it your personalized fridge. All custom Smeg fridges are hand-painted with 100% passion.