Born from the desire to inspire and create adventure and community, SUPER73 is an American lifestyle adventure brand fusing motorcycle heritage and youth culture. Founded in 2016 and based in Southern California, SUPER73 has led the charge in pioneering a new approach to help redefine the electric motorbike industry. By emphasizing thoughtful design, responsible manufacturing techniques, and local community engagement, the brand continually strives to grow and expand into a true industry leader. SUPER73 has kicked off the decade in a new direction, SUPER73 rolled out a company-wide rebranding effort featuring a new logo and branding, website redesign, and a new generation of vehicles. The new generation of bikes debuts SUPER73’s most powerful and technologically advanced drive system, a smart electronics suite, and the new SUPER73 mobile app. In celebration of the world-renowned Parisian soccer team, Paris-Saint Germaine’s 50th anniversary in 2019, Super73 released a limited edition PSG x Super73-Z electric motorbike. The SUPER73-Z was released in the summer of 2018 in celebration of the brands' second anniversary. Super73 also re-released and redesigned the Super73-OG for a limited run due to popular demand. 2017 saw the launch of the S-Series, Super73’s first full production vehicle offered globally. Other notable moments included a limited edition Rose Ave. 2018 also saw the release of popular Youtuber Casey Neistat’s S1 review video, another Super73 viral moment featuring actor and icon Will Smith, and rockstar Post Malone’s outlandish custom-built 24kt Gold Super73. Collaboration with YouTuber Jesse Wellens, a viral Star Wars Halloween Video that garnered over 10 million views, and a custom Rose Gold Super73 ridden by fashion icon, Coco Rocha at New York Fashion Week. A custom cafe racer style Super73 was displayed at the Petersen Museum’s Electric Revolution exhibit in collaboration with legendary custom motorcycle builder, Roland Sands. Inspired by the small vintage motorcycles made popular by fabricators in Southern California in the 1970s, the very first Super73’s were all hand-built and fabricated by a small team in Orange County, CA. The original Super73’s offered a nostalgic feeling that transported many riders to their childhood. The head-turning frame design helped spark the imagination of fans and quickly garnered mainstream attention. It was something the electric bicycle industry had never seen before.